Meet Lawn Dude. He's a spunky ball of green turf that hopes to get Californians to conserve water as the state struggles through a persistent three-year drought. And, really, what better way to rally Americans around a cause than an adorable mascot?
Lawn Dude is being plastered over billboards in Southern California, a region that has been particularly hard hit by the drought. "I only drink 2 days a week," reads one of the ads, which features a sunglasses-wearing Lawn Dude holding a martini. Another reads, "Don't hose me man!"
And, of course, Lawn Dude has a Twitter account too.
I know it's Friday, but remember to keep your lawn #OffTheSauce & only water it 2x a week. Nobody likes a drunk lawn! #cadrought #conserve
— Lawn Dude...
