Samsung: At the Emmys, we'll out-selfie Ellen's selfie

advertising telling people about our wonderful screens. We want to celebrate this night in conversations, while creating surprises in people's homes."

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Monday night is when everyone needs a surprise at home.

Samsung will making virtual house visits too. It will be examining tweets and Facebook posts and will award instant prizes for the best ones.

I cannot confirm that these will include extra wall sockets for those who have an iPhone.

Still, the idea of someone from Samsung turning up at your door seems oddly retro. It reminds me of Ed McMahon and American Family Publishers.

The twist, though, will surely be the selfie.

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