Apple's iWatch may not ship until 2015, report says

CEO Time Cook, seen here at an Apple store on iPhone launch day last year, has promised "amazing" and "exciting" new product categories this year. James Martin/CNET

You may have to wait a little longer for that Apple iWatch.

The long-awaited wearable won't be "shipping any time soon," Recode reported Friday. The publication, citing unnamed sources, said the device likely will hit the market in early 2015, which means Apple will miss the key holiday selling season.

It also would represent a big gap between the time Apple announces the device -- likely at the iPhone 6 launch Sept. 9 -- and when it starts selling the wearable. But it wouldn't be the first time Apple has unveiled something long before it ships it. The first iPhone was announced in January 2007 but didn't ship until June, and the first iPad was unveiled in January 2010 but didn't hit the market until April.

Apple declined to comment.

Recode set off a flurry in the media earlier this week when it reported Apple would show off a wearable next month during the launch of its newest iPhone. Apple on Thursday sent out invites to an event on Sept. 9 -- widely expected to be the iPhone 6 debut -- though it provided few details, offering only the statement "Wish we could say more."

The event will come a year after Apple introduced the iPhone 5S and 5C and a week after arch rival Samsung is set to unveil its Galaxy Note 4 phone-tablet hybrid, or phablet. Apple has added a new iPhone every year since former CEO Steve Jobs introduced the smartphone line in 2007, and new iPhones have been unveiled in the fall since 2011.

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